History

In a vibrant city in Portugal, in Porto, where fashion mixed with art and creativity had no limits, Hypnotic Yellow was born – a footwear brand created for those who defy the ordinary and walk with blessings. The brand emerged from a material called double-face leather. In the shoe design studio, with sketches and fabrics, touching into this leather with two faces caught the eye. It wasn't just the touch – it was the energy it emanated, the suede from one side and the grump calf leather from the other, the the confidence it conveyed. Yellow wasn't just a shade; it was a symbol of boldness, of its own light, of steps that followed no one, but that guided trends. Inspired by this idea, designer Hugo Miranda, passionate about fashion and color psychology, decided to create something different: shoes that not only fit the feet, but that awaken sensations, emotions and memories.  Shoes that tell stories. Each Hypnotic Yellow model is designed for those who are not afraid to stand out, every detail is designed to transform each step into a statement of style and confidence. Today, the brand doesn't just sell shoes. Sell an attitude. An experience. An identity. Because, at the end of the day, people who wear Hypnotic Yellow don't just walk – they leave an unforgettable trail.